Disneyland Discontinues Annual Passport
Disneyland resort President Ken Potrock has announced that the Annual Passport program is being discontinued:
Quote:
Originally Posted by Ken Potrock | President, Disneyland Resort
For nearly four decades, our Annual Passport program has been an important part of connecting with some of our most valued Guests. We are incredibly honored and grateful for that legacy, and the memories and magical moments Passholders have helped us create over the years.
In the next several days, we will begin the process of issuing appropriate refunds for eligible Disneyland Resort Annual Passports and sunsetting the current Annual Passport program due to the continued uncertainty of the pandemic and limitations and expected restrictions around the reopening of our theme parks.
Sunsetting the Annual Passport program will be disappointing to many of our Passholders who are just as anxious as we are to reopen our gates and welcome Guests back when the time is right; but we are also very excited about what’s ahead.
We plan to use this time while we remain closed to develop new membership offerings that will utilize consumer insights to deliver choice, flexibility and value for our biggest fans. Once we have more information to share about future membership offerings, our Passholders will be the first to hear from us as we embark on this next chapter.
Annual Passholders who held active Passports as of March 14, 2020 will continue to receive applicable discounts, based on their Passport type, on merchandise and food & beverages at select Downtown Disney District and Buena Vista Street locations, until new membership offerings are announced.
As an added benefit, starting January 18 through February 25, 2021, these Passholders will receive a 30% discount on select merchandise at select locations in Downtown Disney District and Buena Vista Street, Monday through Thursday. For more details, visit Disneyland.com/APSpecialOffers.
A pro rata refund will be issued for Passports, if entitled to one. We are committed to processing refunds as diligently and as quickly as possible. A separate confirmation email will be sent once any applicable pro rata refund has been processed. Please visit Disneyland.com/PassportRefund for more information.
