Local Florida Media Confirms End of Siemens Sponsorship for Walt Disney World

The local Florida media has confirmed that Siemens will allow its current Walt Disney World Resort sponsorship contract to expire:

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Originally Posted by Orlando Sentinel

After a 12-year run, Siemens and Walt Disney Company will end their sponsorship deal in October, according to spokespeople from both companies.

Siemens has sponsored several Disney attractions, including the “IllumiNations: Reflections of Earth” laser and fireworks night show at Epcot and the iconic Spaceship Earth ride.

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No announcements regarding any future sponsorship of or related impacts to the affected attractions has been made.

Since the rumor is out there that Verizon wants to buy Disney, maybe they would take over and keep the 'idea' of Spaceship Earth communications...just with a lot of Verizon and FIOS overlays. Don't know what they would do with/to Illuminations...Give all the people in the videos on the globe cell phones??? JUST KIDDING!!!!!!!

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Originally Posted by PopPhan

Since the rumor is out there that Verizon wants to buy Disney, maybe they would take over and keep the 'idea' of Spaceship Earth communications...just with a lot of Verizon and FIOS overlays. Don't know what they would do with/to Illuminations...Give all the people in the videos on the globe cell phones??? JUST KIDDING!!!!!!!

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Say it ain't so! I'd much rather see an Apple-Disney deal.

I get that Siemens, Dow and HP don't have much flash and maybe aren't quite the brands they used to be. However it's a shame you don't see the likes of Apple, Google and Tesla jumping into the fray. Granted Tesla is a tough sell with GM already at Epcot, but the idea is still relevant.

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Originally Posted by baldburke

I get that Siemens, Dow and HP don't have much flash and maybe aren't quite the brands they used to be. However it's a shame you don't see the likes of Apple, Google and Tesla jumping into the fray. Granted Tesla is a tough sell with GM already at Epcot, but the idea is still relevant.

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I do not think Disney would give Apple, Google or Tesla enough "control" over their own brands. Disney tends to go with the the "it's my way or the highway" approach to other businesses (hence they lost JK Rowling's IP)

Nanc

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Originally Posted by baldburke

Say it ain't so! I'd much rather see an Apple-Disney deal.

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Great, the ride narrated by "Bob" should make it a great attraction.

"Journey with us now to the dawn of recorded time as we explore the amazing story of human communication. Can you hear me now? . . . "

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Originally Posted by Tink1

I do not think Disney would give Apple, Google or Tesla enough "control" over their own brands. Disney tends to go with the the "it's my way or the highway" approach to other businesses (hence they lost JK Rowling's IP)

Nanc

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Which is rumored to be the reason they lost Siemens as a sponsor. They weren't willing to compromise with them on placement of Siemens' branding. They are going to have a hard time negotiating deals with that mindset in today's business environment.