The Walt Disney Company Announces the “Dream Big, Princess” Campaign
The Walt Disney Company has announced a Social Media campaign to support the United Nations Foundation’s program supporting girls’ leadership and empowerment:
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Originally Posted by The Walt Disney Company
... the “Dream Big, Princess” campaign is inviting Disney fans to Disney bound in outfits inspired by their favorite female Disney characters, and we need your help!
Join the movement on Oct. 11 – United Nations’ International Day of the Girl – by encouraging your followers to #DreamBigPrincess and Disney bound for kids everywhere!
And stay tuned for the premiere of the #DreamBigPrincess video series this month, celebrating the inspiring stories and words of advice from female trailblazers across industries and around the world, captured by 21 talented young women from 13 countries.
From October 10 through November 20, each like or share of a public photo or video with #DreamBigPrincess on Facebook, Instagram or Twitter will unlock a US $1 donation from Disney Worldwide Services to Girl Up, the United Nations Foundation’s program supporting girls’ leadership and empowerment (minimum donation: $500,000/maximum donation: $1 million).
The initiative is part of Disney’s ongoing “Dream Big, Princess” campaign encouraging kids everywhere to dream big by highlighting key story moments and inspiring qualities that each Disney Princess showcases through her adventures, such as Merida’s bravery, Cinderella’s kindness or Tiana’s perseverance.
We couldn’t think of a better reason to dress up and inspire future generations everywhere!
Making a difference is simple:
- Share a photo of yourself Disney bounding as your favorite female Disney character on Oct. 11th – along with a description of why they inspire you.
- Include the hashtag #DreamBigPrincess.
- Encourage your friends to do the same.
- Unlock donations to inspire and support children everywhere!
