From Disney:

Disney Parks Adopt Seasonal Pricing on 1-Day Ticket

It’s an exciting time to visit Disney Parksas new fan favorites come to life at Disneylandョ Resort and Walt Disney Worldョ Resort.

New Star Wars experiences have already opened at both Disneyland Resort and Walt Disney World Resort. And this year, several new experiences are expected to open on both costs, such as the new Soarin’ Around the World at Disney California Adventureョ Park and Epcotョ, a “Frozen”-inspired musical at Disney California Adventure Park, new nighttime experiences at Disney’s Animal Kingdomョ Theme Park, the Frozen Ever After attraction at Epcot and a new stage show at Magic Kingdomョ Park.

We are committed to delivering on our Guests’ high expectations in the midst of unprecedented demand for our parks, particularly during peak visitation periods. That is why we continue to expand our parks with new attractions like those noted above, as well as entire new themed lands based on AVATAR, Star Wars and “Toy Story.”

It is also why we continue to look for ways to spread out visitation. So, beginning tomorrow, we are shifting to seasonal pricing for 1-Day tickets. It’s an approach that you are probably familiar with from many other areas, including sports, entertainment and travel.

How will it work? Each month is divided into value, regular and peak days with an 8-11 month calendar available for viewing online. Here’s an example, if your Clients plan their visit for September, they’ll have a variety of options, including many days in the value period, which will give them the opportunity to pay less for a 1-Day ticket. If they plan to visit during a peak period, like the winter holidays they will pay more. Purchasing a 1-Day ticket in a non-peak period, or choosing multi-day ticket and annual passes, will provide additional flexibility and value.

Seasonal pricing for a 1-Day ticket and price increases for multi-day tickets will go into effect at Disney Parks Sunday, Feb. 28, 2016.

In addition, although in the past 1-Day tickets for Walt Disney World Resort did not expire, 1-Day tickets sold on or after Sunday, Feb. 28 for Walt Disney World Resort will expire at the end of the next calendar year. For example, 1-day tickets sold in 2016 will expire on Dec. 31, 2017. The amount paid for an unused, expired ticket may be applied towards the purchase of a new ticket at the current price.