Disney Publishing to End Its 'Adventures'



Lucia Moses
Mediaweek
August 22, 2007

Disney Publishing Worldwide will fold its Disney Adventures with the November issue to focus on new magazine and book efforts, a company spokesperson said.

Publisher Mary Beth Wright will stay at Disney Publishing as the publisher of parenting title FamilyFun, which Disney continues to publish, along with Wondertime (where Dave Mevorah is publisher). She became the publisher of both titles last year. The fate of the editor and other staffers has not been determined.

Subscribers will be offered a refund or a subscription to one of the other Disney Publishing titles.

Disney Adventures is the second casualty in the kid magazine category this year since MTV Networks folded its 638,679-circ Nick Jr. Family magazine with the April issue.

The Disney magazine launched in 1990 for kids ages 6-14. Disney Adventures reported 97.9 ad pages in the first half of this year, an increase of 4.5 percent vs. the year-ago period, according to Publishers Information Bureau. The title had a mostly subscriber-based circ of 1.2 million, per its most recent BPA audit of December 2006.