Disneyland Paris launches free visitor information via Bluetooth



15-Jul-08
by Jacquie Bowser
Brand Republic

LONDON - Disneyland Resort Paris has launched Bluetooth technology within its theme park to offer visitors free information about the site's attractions.
Guests who activate the Bluetooth reception on their mobile phones will be able to find out how long the waiting line is to a particular ride or find out the starting times for the park's shows.

Four Bluetooth terminals have been set up in the Walt Disney Studios Park. They are situated in the waiting line ofCrush's Coaster, in theTwilight Zone Tower of Terror, by the information panel at the exit of Studio 1 and in theEn Coulisse restaurant.

As guests walk near these terminals, an alert will inform them that they can receive information via Bluetooth. They then may accept or reject the free content.
Eric Cosset, parks operation director for Disneyland Resort Paris, said: "Our position as Europe's leading tourist destination requires that our level of services be increasingly performing, in order to guarantee a quality experience for our guests.

"We have been working on real-time information for some time now, for we know it is one of the keys to a wholly successful visit for our guests."
The presence of the Bluetooth technology is indicated on the park programme and the location of the terminals is given on the information panels.