We usually end up going at least once every trip. However, it's always because we have nothing else to do, or it's a "no park" day. I would not sacrifice park time for it myself, but my kids would. They LOVE the Lego Store, Ghirardelli, and the T-Rex restaurant (now). So, I think we will probably continue to keep going there. There are some unique shops that you can't find elsewhere on property.