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Walt Disney Co.'s $3.75 billion Shanghai Theme Park
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Hopefully Disney is not putting much, or any, money into this and just licensing out their brand.
Jeff
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There goes my goal to visit all the Disney parks worldwide.
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Why put one in China? There's one in Hong Kong and China already "owns" that country.
My name is Gator. You killed my Sorcerer's Hat. Prepare to die.
DL 2-17,8-17, 11-17; DL 2016; DL 11-2015; DL-DL-Hotel 2-2015; DL 2014; DL-Paradise Pier 2013; POFQ Dec 2012; CSR - Jan 2011; AKL-Kidani - Jan 2010; A.S.Mov - Dec 2008; CSR - Dec 2006; DL Feb 2006; CBR - Feb 2004; POR - Jun 2002
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Originally Posted by Gator
Why put one in China? There's one in Hong Kong and China already "owns" that country.
It is perceived as inconvenient (or otherwise undesirable) for the large, wealthy mainland China population centers to travel to the Hong Kong park.
Since opening, only 40% of Hong Kong Disneyland Guests were estimated to be from mainland China.
The expectation is that building a new park closer to a wealthy population source will attract new mainland China Guests and increase the frequency of the mainland China Guests who were already visiting the Hong Kong park.
Pundits have brought-up the question of market saturation, but Disney and the Chinese government have both insisted that the addition of the second Chinese resort will lead to an overall increase in Disney park attendance. How? This hasn't been made exactly clear, but it is postulated that the those with the means to visit both resorts will be compelled by product differentiation to do so and those who would have otherwise visited no park will now be compelled to visit the much closer Shanghai park.
Figment! aka Jason ºoº
INTERCOT STAFF
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~It’s what us storytellers do; we restore order with imagination, we instill hope again and again~
~We keep moving forward, opening up new doors and doing new things~
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Originally Posted by Melanie
There goes my goal to visit all the Disney parks worldwide.
Just out of curiosity, why?
Natalie
INTERCOT Staff: Disneyland Resort-California, The Water Cooler
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If they have a large wealthy population of people who don't want to visit Hong Kong; they could always take a road trip and visit WDW in Florida.
1980 Disneyland
2004 & 2006 Pop
2008 AKL
2010 CBR
2011 POFQ & WL
2012 CSR & Contemporary
2013 Villas @ WL Christmas Family Trip
2014 YC 25th Anniversary Trip
2015 AoA Spring Family Trip
2016 Move to Florida and AP Holder
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Originally Posted by BrerGnat
Just out of curiosity, why?
Because I don't ever see myself traveling to Asia again. Maybe, but it's a long shot.
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Originally Posted by Melanie
Because I don't ever see myself traveling to Asia again. Maybe, but it's a long shot.
Oh, okay. So, have you been to the Hong Kong park then?
Natalie
INTERCOT Staff: Disneyland Resort-California, The Water Cooler
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Walt Disney Co.'s $3.75 billion Shanghai Theme Park
Disney signs agreement for Shanghai theme park
By Melanie Lee
Reuters
November 5, 2010
SHANGHAI--The deal was reached with Shanghai Shendi Group, which was specifically created for the development of the Disneyland project, the official Xinhua news agency said on Friday.
Disney confirmed the Xinhua statement and said it was still awaiting final approval from China's central government regarding the incorporation of the related joint venture companies and the completion of regulatory procedures.
"For quite some time, we have been involved in discussions with the Shanghai government about building a Disney theme park. We can confirm the statement from the Shanghai government that we have taken another step forward in the approval process," a Disney spokeswoman said in an emailed statement to Reuters.
Shanghai's Disneyland is expected to cover around 4 sq km and cost about 25 billion yuan ($3.75 billion), Xinhua said. Disney itself gave no further details.
It was not clear what the ownership structure of the park would be like, but state media reported last year that an investment company controlled by the Shanghai municipal government would own a majority stake in the park.
Disney received approval to build a Disney theme park in Shanghai a year ago, but discussions about the specifics have been ongoing and few details have been released publicly.
Disney has long sought to build in Shanghai, a wealthy city of about 20 million people that is ringed by the prosperous Yangtze River Delta, home to tens of millions more potential visitors.
It was less enthusiastic about building near Beijing, which has fewer large population centers in the immediate vicinity.
Disney's foray into the China market has been mixed so far, with its Hong Kong Disneyland park reporting a loss last year.
Additional reporting by Sally Huang in Beijing
Figment! aka Jason ºoº
INTERCOT STAFF
News, Rumours & Imagineering
Dining
Vacations Beyond Disney
~It’s what us storytellers do; we restore order with imagination, we instill hope again and again~
~We keep moving forward, opening up new doors and doing new things~
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