From Disney Parks Blog:
New Star Wars™ themed merchandise and more will land in our galaxy at Disneyland and Walt Disney World Resorts on September 4, 2015 at 12:01 AM (Midnight). Set your hyperspace coordinates and come to this merchandise ticketed event to gather supplies and other acquisitions in preparation of the highly anticipated film release of Star Wars: The Force Awakens in December.

Tickets to the Force Friday merchandise event include:
The opportunity to be among the first to purchase new Star Wars and Star Wars: The Force Awakens themed merchandise, including Disney Theme Park Merchandise exclusives and licensed products. Purchase limits will apply.

Amenity gift
Which “side” will you choose? No matter where your alliances fall, here are the details on where the events will take place.
Disneyland Resort – World of Disney Store, Downtown Disney District
Walt Disney World Resort – Once Upon A Toy, Downtown Disney Marketplace
Tickets for the Force Friday merchandise release are $50 per person and are limited to availability. No discounts apply.

Reservations for the Force Friday merchandise ticketed event will be accepted only via www.DisneyParksMerchandise.com beginning August 26, 2015 at 11:00 a.m. (Pacific Time)/ 2 p.m. (Eastern Time).
I don't know, maybe it's me, but now we're buying a ticket to buy merchandise???