Disney world announced there will be a monorail overlay to promote the Avengers movie debuting this summer. Characters from the film and the name of the movie will be displayed on the train.
My husband will be THRILLED!
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I heard about this a week or so ago. While I realize Disney has the rights to Marvel, personally my initial thoughts were how strange it would seem at Disney. Those thoughts haven't changed.
Tron I didn't mind (although it stayed a bit too long). Tron is Disney and always has been Disney.
OK....."Tronorail" was....*okay*.....but....to blatantly call out your competition (Universal Studios) up the street by displaying characters that they currently have in *their* parks.....is just....so......*wrong*.
Rut-roh.... Universal isn't happy with this because Disney isn't allowed to use Marvel in WDW... I smell breach of contract suits...
Son of Jor-El.. Kneel before Zod...
TRICIA JONES: I heard that you were going to propose to Brandi Svenning at some theme park. When are men going to learn that women want ROMANCE, not Mr. Toad's Wild Ride...
BRODIE: Hey, now, be fair. EVERYONE wants Mr. Toad's Wild Ride.
Rut-roh.... Universal isn't happy with this because Disney isn't allowed to use Marvel in WDW... I smell breach of contract suits...
I saw on another site that it is most likely OK because just like the Marvel merchandise that is in the parks, the Monorail isn't part of a theme park land or attraction.
Chris °O°
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I saw on another site that it is most likely OK because just like the Marvel merchandise that is in the parks, the Monorail isn't part of a theme park land or attraction.
Universal has the rights to the characters, Disney cannot display them... Merchandise is a whole other issue... Universal cannot stop someone from selling merchandise... But, if they so chose, they can fight for an injunction since Disney is displaying the characters in WDW, which, again, by contract,WDW cannot do....
Just may not be worth the hassle, especially fees that may incur, since they won't be damaged by this in any way...
Son of Jor-El.. Kneel before Zod...
TRICIA JONES: I heard that you were going to propose to Brandi Svenning at some theme park. When are men going to learn that women want ROMANCE, not Mr. Toad's Wild Ride...
BRODIE: Hey, now, be fair. EVERYONE wants Mr. Toad's Wild Ride.
Even worse, this is going on the Magic Kingdom line. Because of the agreement, the fact that the Epcot line enters the park means this can't be on the Epcot line. I really dislike this.
Of course, all the comments on the Official Disney blog page are positive.
Rut-roh.... Universal isn't happy with this because Disney isn't allowed to use Marvel in WDW... I smell breach of contract suits...
Originally Posted by DizneyFreak2002
Universal has the rights to the characters, Disney cannot display them... Merchandise is a whole other issue... Universal cannot stop someone from selling merchandise... But, if they so chose, they can fight for an injunction since Disney is displaying the characters in WDW, which, again, by contract,WDW cannot do....
Just may not be worth the hassle, especially fees that may incur, since they won't be damaged by this in any way...
Actually Universal only has the rights to the characters they have used and how they have them used they can't change the attraction without permission from Disney unless the change was approved prior to the purchase and can't add any new story lines or characters.
Attractions (Characters licensed for the attraction use are individual unless otherwise noted.): Spider-Man, Doc Oc, Scream, Electro, Hydro-Man, Hobgoblin, J. Jonah Jameson, Hulk/Bruce Banner, Dr. Doom, Fantastic Four (as a group, not individually), Storm, Magneto, Professor X.
Walk around and/or Shop: Green Goblin, Cyclops, Rogue, Wolverine, Fantastic 4(as a group, not individually)(restaurant / walk around), Captain America(individual) (restaurant / walk around), Kingpin (shop / walk around), Merch (shop)
Universal’s current attractions are safe, as are the themed eateries/shops. Any Marvel characters not used presently by Universal will not be used from here on. The walk-around characters that are not connected to an attraction are a separate contract than the rides/overall naming rights, and is not perpetual until the end of use as agreed.
So if Universal stops using them they become the property of Disney that being said Disney can't separate the Avengers or they would be in breech of the contract with Universal
Disney actually has the right to tell Universal what merchandise they can sell and how they can sell them and collects royalties on everything Marvel. Universal also gives up the rights if they lessen the amount of dedicated retail space, advertising, or allow any non-marvel characters into Marvel Superhero Island
Looks like Thor is, um, releasing lightning from, well.....
Son of Jor-El.. Kneel before Zod...
TRICIA JONES: I heard that you were going to propose to Brandi Svenning at some theme park. When are men going to learn that women want ROMANCE, not Mr. Toad's Wild Ride...
BRODIE: Hey, now, be fair. EVERYONE wants Mr. Toad's Wild Ride.
Even with the photo, I still don't like it. I guess it sort of looks cool on it's own, but I just think it's totally wrong for WDW in general, but expecially for the Magic Kingdom line. When exactly are they supposed to roll it out???
Denise
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Even with the photo, I still don't like it. I guess it sort of looks cool on it's own, but I just think it's totally wrong for WDW in general, but expecially for the Magic Kingdom line. When exactly are they supposed to roll it out???
It rolled out on Saturday. It should be around for a few months as there are comments (rumors?) that it will be around well after the movie opens in May.
-Bud
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Even with the photo, I still don't like it. I guess it sort of looks cool on it's own, but I just think it's totally wrong for WDW in general, but expecially for the Magic Kingdom line. When exactly are they supposed to roll it out???
It's been on the line for a few days already...
Son of Jor-El.. Kneel before Zod...
TRICIA JONES: I heard that you were going to propose to Brandi Svenning at some theme park. When are men going to learn that women want ROMANCE, not Mr. Toad's Wild Ride...
BRODIE: Hey, now, be fair. EVERYONE wants Mr. Toad's Wild Ride.
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