Notifications
Clear all

Interesting article in Wired about Magicband tech, vision and history

32 Posts
16 Users
0 Reactions
7,534 Views
(@Biggeek)
Posts: 30
Cast Member Trainee
Topic starter
 

I know links are/were verboten but just look up "Disney’s $1 Billion Bet on a Magical Wristband"

Article published yesterday which gives us (perhaps) the best / most complete vision of Magicband I've seen to date. It discusses not jst some interesting development anecdotes but the "why's" that Disney was/is trying to solve by implementing the system.. a little 'motivation' often goes a long way to understanding the outcome.

There is just one line where I think Staggs (still?) misses the mark on.. you will know it when you see it.


"No! Try not. Do... or do not. There is no try." -Yoda

 
Posted : March 11, 2015 11:21 am
(@joonyer)
Posts: 928
Team INTERCOT Cast Member
 

I agree it's a comprehensive report about the system, especially about its development and background. But some of that article leans a little heavy towards Disney "propaganda" to me. Just reading the article, one might think there's no problems, no complaints, and everybody just loves everything about it.

Don't get me wrong, we didn't have any technical problems with the bands and FP+ during our recent Christmas trip, but there are several requirements (too much advance planning) and limitations that I don't care for. There's still work to do to make the system truly magical.


1971 (age 15) MK was new!
1974 off-site (Senior Trip)
1982 off-site
1988 off-site
May 2002 AS-Sports, with DW & kids
May 2004 Pop Century
Feb 2005 Wilderness Lodge
Oct 2006 Pop Century
Oct 2008 Camped at Fort Wilderness
Feb 2010 Cruise on the Wonder
Dec 2014 POFQ for Christmas!

 
Posted : March 11, 2015 12:26 pm
(@baldburke)
Posts: 1229
Team INTERCOT Cast Member
 

It's a great article for Disney fans. Thanks for sharing. I realize that most loathe the idea so much pre-planning for their vacation but you have to admit that the concept is years ahead of other vendors and continues the tradition of Disney leading the way in the theme park industry.


Beth & David

09/82 Treehouse Villas, 06/86 BVP, 10/95 CBR, 10/99 DI, 08/03 PORS, 10/05 POP, 11/06 AKL, 09/09 POLY, 10/10 Wonder, 05/11 Dream/PORS, 08/13 POLY, 11/13 GF, 04/15 POLY, 11/15 BLT, 11/16 Aulani, 03/17 BLT, 08/18 BLT, 07/19 AKL, 06/21 BLT

 
Posted : March 11, 2015 12:39 pm
(@DizneyRox)
Posts: 511
Senior Cast Member
 

Biggeek;2449717 wrote: There is just one line where I think Staggs (still?) misses the mark on.. you will know it when you see it.

You mean the part where he says that people really only want three fastpasses a day? That people are happier when you take choice out of their hands?


 
Posted : March 11, 2015 1:23 pm
(@Biggeek)
Posts: 30
Cast Member Trainee
Topic starter
 

This is the part that made me scratch my head a bit:
"The MagicBands let you simply set an agenda and let everything else flow around what you’ve selected. “It lets people’s vacations unfold naturally,” Staggs says. “The ability to plan and personalize has given way to spontaneity.” And that feeling of ease, and whatever flows from it, just might make you more apt to come back. "

um.. what??


"No! Try not. Do... or do not. There is no try." -Yoda

 
Posted : March 11, 2015 1:33 pm
(@DisneyGiant)
Posts: 120
Cast Member
 

DizneyRox;2449736 wrote: You mean the part where he says that people really only want three fastpasses a day? That people are happier when you take choice out of their hands?

In order to make me buy into this 100% happy - I need more than 3 fastpasses. The rest of the day is - lines, lines lines - with no hope of fast passes in the evening - unless you deliberately schedule your 3 that way.

Especially - if you use 1 for Fireworks or Fantasmic - then you really are locked into 3.


SSR & BC DVC Member
Coming up - BWV July '18
BWI '98, BWV '05, '08-16
BLT - '15, '17
Beach Club '96, BCV - '04, '06, 09
Swan '07
Contemporary - '91, '94, '02, '04
Wilderness Lodge '00, VWL, 08
Off Site - '80's

 
Posted : March 11, 2015 2:41 pm
(@Mrs Bus Driver)
Posts: 167
Cast Member
 

DisneyGiant;2449741 wrote: In order to make me buy into this 100% happy - I need more than 3 fastpasses. The rest of the day is - lines, lines lines - with no hope of fast passes in the evening - unless you deliberately schedule your 3 that way.

Especially - if you use 1 for Fireworks or Fantasmic - then you really are locked into 3.

Yes but according to the article we are all happier with fewer choices. :thedolls:


Three years in Connecticut and loving it
Next trip in Jan 2017 I hope!

 
Posted : March 11, 2015 3:27 pm
(@joonyer)
Posts: 928
Team INTERCOT Cast Member
 

Biggeek;2449737 wrote: This is the part that made me scratch my head a bit:
"The MagicBands let you simply set an agenda and let everything else flow around what you’ve selected. “It lets people’s vacations unfold naturally,” Staggs says. “The ability to plan and personalize has given way to spontaneity.” And that feeling of ease, and whatever flows from it, just might make you more apt to come back. "

um.. what??

When I read that "spontaneity" quote I spit my coffee all over the screen. I wonder if he really thinks experienced Disney theme park goers will buy that.


1971 (age 15) MK was new!
1974 off-site (Senior Trip)
1982 off-site
1988 off-site
May 2002 AS-Sports, with DW & kids
May 2004 Pop Century
Feb 2005 Wilderness Lodge
Oct 2006 Pop Century
Oct 2008 Camped at Fort Wilderness
Feb 2010 Cruise on the Wonder
Dec 2014 POFQ for Christmas!

 
Posted : March 11, 2015 4:31 pm
(@BrowncatP)
Posts: 172
Cast Member
 

I can now take "advantage of more rides!" The lines are now longer for rides that never had long lines. I did learn that on my next trip I shall write down all of my fastpass times. I got tired of looking at my phone, waiting to get into the Disney app to recheck what time I had for the 3 and only 3 fastpasses. Oh, yes this system is SO much better!! I do like having the magicband as my room key though.


First visit 1976
Offsite 1982/1985/2000
Disneyland July 1996
AKL 2002/Sept 2011
Paradise Pier-DL July 2005
Contemporary Sept 2006/Nov 2014
Port Orleans-Riverside Sept 2008/July 2014/Nov 2018
Port Orleans-FQ-Nov 2012
Paradise Pier-DLH DL 2013/2015/2017 and D-23 Expo

 
Posted : March 11, 2015 5:51 pm
(@rundmv)
Posts: 296
Senior Cast Member
 

Biggeek;2449737 wrote: This is the part that made me scratch my head a bit:
"The MagicBands let you simply set an agenda and let everything else flow around what you’ve selected. “It lets people’s vacations unfold naturally,” Staggs says. “The ability to plan and personalize has given way to spontaneity.” And that feeling of ease, and whatever flows from it, just might make you more apt to come back. "

um.. what??

:confused:

I'll have what he is drinking.


 
Posted : March 11, 2015 7:08 pm
(@joonyer)
Posts: 928
Team INTERCOT Cast Member
 

RunDMV;2449757 wrote: :confused:

I'll have what he is drinking.

Sounds like he's drinking the magic "cool-aid" Grin


1971 (age 15) MK was new!
1974 off-site (Senior Trip)
1982 off-site
1988 off-site
May 2002 AS-Sports, with DW & kids
May 2004 Pop Century
Feb 2005 Wilderness Lodge
Oct 2006 Pop Century
Oct 2008 Camped at Fort Wilderness
Feb 2010 Cruise on the Wonder
Dec 2014 POFQ for Christmas!

 
Posted : March 11, 2015 8:59 pm
(@Tekneek)
Posts: 451
Senior Cast Member
 

I can only surmise that this is targeted at the people who did not know the ins and outs of the previous system, are overwhelmed by the number of rides/attractions, know little to nothing about the parks and don't plan to learn about it either.


 
Posted : March 11, 2015 9:45 pm
(@DizneyRox)
Posts: 511
Senior Cast Member
 

Tekneek;2449775 wrote: I can only surmise that this is targeted at the people who did not know the ins and outs of the previous system, are overwhelmed by the number of rides/attractions, know little to nothing about the parks and don't plan to learn about it either.

Those are probably the same people easily parted from their money as well.


 
Posted : March 11, 2015 10:09 pm
(@DonaldDuck1117)
Posts: 233
Cast Member
 

Yes, God forbid we wait in a line at in amusement park! Craziness! ;)

The main point of doing this is to create more memories. More freed up time allows guests to create more memories in Disney's eyes. And memories turn into nostalgia, which turns into return trips and more money.

Then there is that sentence about Mickey finding YOU in the park and creating spontaneous Magic. You gotta admit if Mickey, or a face character, comes out of no where and starting saying your names and chatting you up that's going to be pretty special. But the article said Disney wants to capture these moments on film, then stitch all those bits together and sell it to you as a vacation video.

Bottom line-the bands are working and they are accomplishing what Disney wanted them to do. And like the article said we are just in the infancy stage of this. Disney has much bigger things in store than fast passes. Can't wait to see what's in store. :mickey:


 
Posted : March 11, 2015 10:10 pm
(@goofy for pluto)
Posts: 127
Cast Member
 

In fact, it’s called the paradox of choice: You make people happier not by giving them more options but by stripping away as many as you can.

I see now...Why have all the rides and attractions open when they can make me so much happier by keeping most of them shuttered. :confused:

Is anyone else very disturbed by this whole article?
The fact that someone is so desperate to control a huge group of people that they would spend billions of dollars to do it?


"Im a storyteller. Of all the things I've ever done, I'd like to be remembered as a storyteller." Walt Disney

The mighty Roman Empire bridged 3 continents with a vast system of roads. The fastest information highways the world had ever known.
East, West, North and South, all roads led to Rome

 
Posted : March 11, 2015 10:27 pm
Page 1 / 3